Dupes, explained

Designer inspired. Not designer priced.

A dupe is a fragrance inspired by a designer scent you already love. We study it, build our own version on the Gold Coast and sell it without the designer mark up. No fake labels, no pretending. Just a great smell for a lot less.

Spraying a hideaway. perfume in the bathroom mirror

How we make one

From their bottle to ours, in four steps.

  1. We pick a scent you loveUsually the one everyone keeps asking about at the department store counter.
  2. We learn it note by noteThe top notes you smell first, the heart, and the base that sticks around.
  3. We build our own formulaMade on the Gold Coast, with up to 30% fragrance oil.
  4. You wear it for lessThe compliments are yours. The designer tax isn't.

What a dupe is, and what it isn't.

A Hideaway. dupe is

  1. Inspired by a designer scentWe tell you which one, so you can find your favourite fast.
  2. Our own formulaBuilt by our team, never decanted from anyone else's bottle.
  3. Made on the Gold CoastMixed, bottled and labelled as Hideaway.
  4. Sold under our own nameEvery bottle says Hideaway. on the front.

It isn't

  • A counterfeitWe never put a designer's name or logo on our bottles.
  • Connected to the designerWe're not affiliated with or endorsed by any designer house.
  • A promise it's identicalClose is the goal. Your skin has the final say.

Why it costs less

You pay for the perfume. Not the logo.

A big chunk of a designer price pays for things that never touch your skin: licence fees to the fashion house, celebrity campaigns, department store margins and a heavy branded bottle.

We skip all of that. Your money goes on the fragrance, a good bottle and the team who makes it. That's how a Hideaway. perfume costs a fraction of the one that inspired it.

Three hideaway. perfumes on a vanity tray beside a handbag and flowers

Good questions.

Will it smell exactly the same?

Close is the goal, and plenty of customers tell us we've nailed it. But every Hideaway. scent is our own formula, and fragrance changes on every skin, so we'll never promise a carbon copy. Not sure? Lots of our scents come in a 10ml, so you can try one before the full bottle.

Is it legal to sell dupes?

Yes. Every Hideaway. perfume is our own formula, sold under our own name. We say which designer scent inspired it so you can find what you're after. We never put their name or logo on our bottles, and we're not connected to them.

How long does it last?

Ours carry up to 30% fragrance oil. How long it lasts on you depends on your skin, where you spray and the notes: fresh citrus fades faster than vanilla and woods. Want more staying power? Spray onto moisturised skin, or layer it over a body custard in the same scent.

Which one should I start with?

Type the perfume you already wear into search and we'll show you ours. Or take the scent quiz on our homepage and let it pick for you.

All trade marks belong to their owners. Hideaway. is not affiliated with, sponsored by or endorsed by any designer brand. We name them only to describe the scent that inspired ours.