I F#%ked Up. 18,000 Bottles. $15 Each.

What happened.

The honest version.

Earlier this year, I made a big call. We packed up 18,000 bottles of our five best-selling perfumes and shipped them to the UK as part of our international launch. Months of planning, a full logistics operation, and a lot of hope.

It didn’t land the way I expected. The UK market wasn’t ready for us, or maybe we weren’t ready for it — either way, the entire shipment is back in Brisbane. Sitting in a warehouse. Taking up space and taking up my headspace.

I could sit on them. Wait for the “right moment.” Mark them up and pretend it never happened. But that’s not how I want to run this brand. We’ve been serving Australian customers since 2019 and you’ve always been the reason we keep going.

Rather than let them sit, I’d rather you have them. $15 per bottle. While stocks last. First in, best dressed.

Why get on the VIP list?

1 hour early

VIPs get the shopping link 1 hour before public release at 10am AEST Sunday

$15 per bottle

Was up to $50 RRP. Every perfume now $15 — no catches, no codes needed

Five perfumes

Our five top sellers. $15 each while stocks last — once they’re gone, they’re gone

Free shipping over $110

Australia-wide. Grab 8 bottles, hit $110, and you’re well over

60+ perfumes

$15. 60+ scents. While stocks last.

All 50ml. All full-size. All $15 during the flash sale.

Aurora Rouge

Floral, Woody

Inspired by Lancôme La Vie Est Belle ($180)

$15$50

Black Essence

Oriental, Spicy

Inspired by Yves Saint Laurent Black Opium ($220)

$15$50

Blossom Breeze

Fresh, Floral

Inspired by Marc Jacobs Daisy ($160)

$15$50

Chic Allure

Chypre, Musky

Inspired by Chanel Chance Eau Tendre ($250)

$15$50

Vanilla Delight

Gourmand, Warm

Inspired by Guerlain Mon Guerlain ($190)

$15$50

Questions answered.

Why is this happening?

We shipped 18,000 bottles of our five best perfumes to the UK as part of an international launch. It didn’t go as planned and the entire shipment is back in Brisbane. Rather than warehouse them indefinitely, we’re passing the savings directly to our Australian customers.

How does VIP early access work?

Sign up with your email and mobile number above. On Sunday 17 May at 10:00am AEST — 1 hour before the public sale — we’ll send you the direct shopping link via both email and SMS. You’ll have a full hour to shop before anyone else.

What time does the sale go live?

VIP list members get access at 10:00am AEST on Sunday 17 May. The public sale opens at 11:00am AEST. The countdown timer in the header shows exactly how long until public launch.

How many bottles are available at $15?

All five perfumes are available at $15 — we’re clearing the entire 18,000-bottle UK shipment. Once it’s gone, prices return to normal — and given the interest we’ve already seen, we expect them to move fast.

When does the sale end?

The $15 pricing ends when stock runs out, or at midnight AEST on Sunday 17 May — whichever comes first. Given the interest we’ve already seen, we expect these to go fast.

Can I buy more than one?

Yes — you can buy multiple bottles and multiple scents. We’d actually love it if you stocked up. Free shipping on orders over $110 Australia-wide, so grabbing a few bottles makes a lot of sense.

I F#%ked Up.

The honest version.

Why get on the VIP list?

Get on the VIP list.

You’re on the list. 🎉

$15. 60+ scents. While stocks last.

Questions answered.

Still not on the list?

You’re on the list. 🎉

I F#%ked
Up.